Fragrance sales are expected to rise at a steady pace over the forecast period. Growth will be underpinned by increasing interest in fragrance across demographics, including both men and women, and across all age groups.
Younger consumers – particularly teenage and adolescent boys – are expected to play an increasingly important role in category development. The “smellmaxing” trend, in which young men invest in premium or niche fragrances to make a statement or impress peers, is gaining traction.
Retail e-commerce will continue to expand its distribution share for fragrances over the forecast period. Multichannel retailers such as Douglas, Ici ParisXL and De Bijenkorf are expected to invest further in their online presence.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits and body mists. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See all of our definitionsThis report originates from Passport, our Fragrances research and analysis database.
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