Fragrances is projected to see strong and steady growth over the forecast period, with demand expected to remain consistent over the next five years. The category proved to be resilient during the economic downturn and with cost-of-living pressures expected to ease over the forecast period this should ensure consumers will have more money to spend on luxuries like premium fragrances, both as a gifting option and for their personal use.
One of the key trends that is expected to help drive the growth of fragrances in 2025 and beyond is the evolution of packaging formats. Namely, there is expected to be an increase in smaller, travel-sized products that are ideal for consumers to carry in a bag or purse and which are suited for on-the-go usage.
While new product development is important to a brand’s growth and development, there is expected to be a growing focus on sustainability and ethical production. Companies will need to focus on reducing their environmental impact and limiting their carbon footprint with this being something which younger consumers in particular consider as increasingly important when choosing which brands to purchase from.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits and body mists. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See all of our definitionsThis report originates from Passport, our Fragrances research and analysis database.
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