Sales of fragrances in Vietnam are projected to continue delivering dynamic growth over the forecast period in value terms (at constant 2024 prices). Growth is set to be driven by rising incomes, higher living standards, and an increased focus on personal grooming.
Body mists is expected to be the most dynamic category in fragrances over the forecast period, albeit with growth coming from a low base. More global and local brands are expected to enter body mists, offering affordable, long-lasting, and everyday options that present an alternative to more expensive and heavier fragrances.
When it comes to strategies within fragrances, players are expected to make stronger use of storytelling and sensory driven marketing on TikTok to boost engagement. Instead of focusing solely on scent notes, brands will look to highlight how a perfume feels whether nostalgic, romantic, or empowering through POV style videos, or influencer storytelling.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits and body mists. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See all of our definitionsThis report originates from Passport, our Fragrances research and analysis database.
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