Sales of fragrances are expected to remain positive throughout the forecast period. The trend of owning multiple fragrances to use for different occasions rather than just one or two will continue to support growth.
Mass fragrances is expected to rise faster than premium fragrances. The selection of mass fragrances is becoming more extensive, and there are many low-end scents imitating premium brands, as well as popular celebrity-endorsed fragrances in the upper price band.
Premium unisex fragrances is set to see healthy growth throughout the forecast period, with plenty of new brands holding potential for growth. The forecast period is likely to witness the launch of mass unisex fragrances in Finland; at the end of the review period, mass fragrances was still fairly traditional and focused on gender-specific marketing.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits and body mists. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See all of our definitionsThis report originates from Passport, our Fragrances research and analysis database.
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