Fragrances is expected to continue to grow in the forecast period, driven by a variety of factors that are shaping the market. Consumer interest in personal care and self-expression through scents remains strong, with fragrances being seen as a key element of daily routines and personal identity.
Premium fragrances faces a more challenging landscape in Ecuador. The high costs associated with launching new fragrances, including sanitary notifications, service fees, and the Specific Tax (ICE), will continue to pose significant barriers for premium brands trying to enter the market.
The introduction of AI-created fragrances, such as Avon's Attraction Awaken, is set to reshape the fragrances category. AI enables brands to optimise formulae, predict consumer preferences, and reduce development time, offering a competitive edge.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits and body mists. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See all of our definitionsThis report originates from Passport, our Fragrances research and analysis database.
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