The use of fragrances remains a deeply rooted habit amongst Guatemalans and continues to gain ground amongst younger generations. Increasingly, these consumers are incorporating fragrances into their daily beauty and self-care routines, not only as a way to enhance personal grooming but also as part of a broader search for emotional wellbeing and sensory gratification.
One of the key drivers of growth in mass fragrances is the rising popularity of "dupes" - affordable alternatives that emulate the scents of high-end fragrances. Unlike older imitations of lower quality, modern dupes often boast improved formulations with enhanced longevity, making them a more compelling choice for price-conscious consumers.
Personalised fragrance offerings, while still niche in Guatemala, are beginning to attract attention as consumers seek out products that cater to their unique tastes and values. Today’s buyers, particularly younger consumers, are more discerning about the fragrances they wear - favouring those that reflect their individuality, skin chemistry, and personal beliefs.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits and body mists. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See all of our definitionsThis report originates from Passport, our Fragrances research and analysis database.
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