Fragrances is projected to continue to see fast retail volume and value (constant 2024 prices) growth over the forecast period, supported by momentum for both mass and premium fragrances, as well as body mists. The opening of more high-end retailers of fragrances and standalone stores is boosting the presence of premium brands of fragrances, which appeal to the rising number of brand-conscious consumers in Malaysia.
The ongoing return of inbound tourists will also boost the demand for fragrances in Malaysia during the forecast period. This is leading to dynamic development in the marketing and distribution of fragrances.
Sustainability is predicted to become an increasingly important factor in fragrances, as in beauty and personal care in general, over the forecast period. Various initiatives are being implemented by retailers and manufacturers as they look to ramp up their sustainability claims.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits and body mists. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See all of our definitionsThis report originates from Passport, our Fragrances research and analysis database.
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