Fragrances is set to see further value growth in Spain in 2024, though the category’s performance will be constrained by Spanish consumers tending to look to save money in order to invest in experiences rather than in buying things. This trend is likely to continue until economic indicators, especially interest rates, improve and support consumer purchasing power.
There is a growing trend towards uniqueness and personalisation, particularly amongst younger consumers. This is resulting in niche brands making significant gains in popularity.
While body mists has seen social media driven dynamism, fragrances has been less successful in encouraging younger consumers to spoil themselves with indulgent products than other beauty and personal care categories, such as skin care and colour cosmetics. Players in skin care and colour cosmetics have met with success by utilising TikTok in the launch and promotion of new products.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits and body mists. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See all of our definitionsThis report originates from Passport, our Fragrances research and analysis database.
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