Sales of fragrances are expected to rise over the forecast period. There is strong potential for further development in fragrances, as many Georgian consumers enjoy using the product as part of their daily routine.
Over the forecast period, fragrances are expected to retain their loyal consumer base. A significant shift between mass and premium segments is unlikely to occur in 2025 and beyond, primarily due to the absence of retail channels in Georgia that offer both product categories under one roof.
The introduction of new fragrances is forecast to be a key driver of sales and consumer interest over the forecast period. New product launches are expected to be actively promoted both in the media and at the point of sale, helping to generate excitement and encourage trial among consumers.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits and body mists. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See all of our definitionsThis report originates from Passport, our Fragrances research and analysis database.
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