Sales of fragrances are expected to continue rising over the forecast period, driven by economic improvement, which will support significant growth across both premium and mass segments. However, the primary growth driver will be the enhanced focus of competitors on sales and marketing strategies, alongside product innovations that introduce unique scents and appealing packaging.
Arabic fragrances are gradually entering the Peruvian market, driven by initial demand from consumers who are either familiar with Arabic brands or have heard of their distinctive characteristics. These fragrances are highly regarded for their exotic aromas, renowned for their intensity and longevity, and often feature rare ingredients such as oud, amber, and Damask roses.
The luxury segment is set to see an increase in demand, driven by wealthy consumers seeking highly exclusive fragrances. As these consumers are familiar with, and value international high-end brands, many are willing to invest in premium products.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits and body mists. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See all of our definitionsThis report originates from Passport, our Fragrances research and analysis database.
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