The rate of growth in retail constant value sales of fragrances is set to slow slightly in 2025 but be significantly higher across the forecast period as a whole than in the review period. Growth will mainly be driven by rising disposable incomes, premiumisation, personalisation and the ageing up of new consumer segments–Generation Z and Generation Alpha.
Recent years have seen a significant proportion of Uruguay’s consumers demonstrate a greater willingness to pay more for products that represent higher quality, and this is reflected in the strong premiumisation trend in fragrances. Leading premium brands active in fragrances, such as L'Oréal and Puig, are set to continue gaining ground during the forecast period as consumer interest in such brands as Lancôme and Carolina Herrera, continues to increase.
The leading players in fragrances are expected to continue taking steps to develop their sales strategies by spreading their focus across various retail channels. For instance, the leading premium players L'Oréal and Puig have each opened official stores in various third-party online marketplaces in recent years.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits and body mists. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See all of our definitionsThis report originates from Passport, our Fragrances research and analysis database.
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