The strong purchasing power of Generation X and Millennials will drive sales in fragrances over the forecast period, supported by the growing Taiwanese economy. Young consumers like to express themselves through fragrances, although most consumers steer away from strong or unfamiliar scents.
Given the strong demand for premium fragrances, new brands are expected to emerge, particularly niche brands with a compelling and interesting story. Perfumer H is a London perfume brand founded in 2015 that has opened its first overseas innovation lab in the city of Taipei.
As the fragrance landscape continues to fragment, competition will intensify in Taiwan’s fragrance category. Investment into consumer research will be needed to fully understand the target audience, with insights being used to gain an advantage.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Fragrances industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits and body mists. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See all of our definitionsThis report originates from Passport, our Fragrances research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!