As the local economy is expected to improve, with inflation declining and prices stabilising over the forecast period, volume sales of toilet care products are projected to increase slightly, while current value sales will enjoy more robust growth. Austrian consumers are also anticipated to entertain guests more often at home post-pandemic, resulting in greater demand for toilet care products.
The demand for in-cistern devices is expected to continue declining due to the fact that many Austrian bathrooms do not have toilets with accessible cisterns. Additionally, local consumers find these products more challenging to use, while limited selection and availability also serve as constraints on growth potential.
In Austria, the adoption of eco-friendly products within toilet care has been comparatively slower than in other categories within home care. However, a transition towards eco-friendly alternatives is anticipated in the coming years, reflecting trends visible across other categories.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See all of our definitionsThis report originates from Passport, our Toilet Care research and analysis database.
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