Toilet care in the Philippines is poised for solid growth in both retail volume and current value terms in the forecast period. This will be driven by urbanisation and population growth, and as media exposure for products such as rim blocks and in-cistern devices increases.
The heightened focus on cleanliness following the COVID-19 pandemic has resulted in many households prioritising thorough cleaning routines, especially in bathrooms, with the habit of more frequent toilet cleaning in many households. This shift has opened the door for new brands to enter the market, such as XClean, Tuff, and Mighty, alongside emerging Chinese and Japanese brands which offer competitive pricing and innovative solutions.
The fascination with multi-benefit leaning products is set to shape product formulations within toilet care in the Philippines moving forward. As consumers become more price-sensitive due to economic pressures, there is a growing preference for products that offer multiple benefits.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See all of our definitionsThis report originates from Passport, our Toilet Care research and analysis database.
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