The easing of inflation rates, and the availability of an increasing number of cheaper brands are expected to lead toilet care products in Brazil to see solid and rising rates of retail volume and current value growth over the course of the forecast period. The major sanitary concern of the COVID-19 crisis pushed growth in the review period.
With wide distribution that covers the majority of the country, as well as broad portfolios of products with a technological advantage and high consumer awareness, Ceras Johnson and Reckitt Benckiser are expected to continue to dominate toilet care products in Brazil in the forecast period. They will have more room for growth in the southern and northern regions, leveraging the growth of the warehouse clubs channel.
Despite the already strong growth of regional players in Brazil, there is still room for continued improvement, with many emergent companies which have a wide range of products and cheap prices still having the opportunity to carry out packaging and formula updates to reach a broader consumer group. With consumers open to new products and experiences, and retailers open to offering new brands and products on their shelves, manufacturers have the opportunity to shine by offering attractive packaging which attracts shoppers’ attention.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See all of our definitionsThis report originates from Passport, our Toilet Care research and analysis database.
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