The toilet care category is projected to maintain stable growth throughout the forecast period, supported by factors such as population growth and heightened consumer awareness of hygiene in the post-pandemic context. Within this category, toilet liquids/foam is expected to remain the biggest segment.
There is growing consumer focus on health and environmental sustainability, which is reshaping the toilet care market in Kazakhstan. Consumers are increasingly prioritising products with safer chemical compositions and eco-friendly attributes.
In the forecast period, the Comet brand is expected to see a further decline in its market share within toilet care liquids segment. This anticipated decrease is linked to Procter & Gamble’s decision not to enter into a supply agreement for this product, which will likely affect its availability and competitiveness.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See all of our definitionsThis report originates from Passport, our Toilet Care research and analysis database.
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