The strong growth evidenced over the review period in ITBs is set to have an impact upon the category’s performance over the forecast period. There is little room left for significant category growth given that penetration is already high.
The penetration of in-cistern devices is still very low in Greece in comparison to other Western countries, which is partly due to the bathroom design in older houses. In this context the wave of home refurbishments being seen in the country could create growth opportunities for the category as more consumers switch to modern bathrooms.
Innovation in toilet care is expected to focus largely on fragrances. While the creation of more effective formulas will remain a key focus area for new developments, fragrance is gaining importance and has proven a successful means of attracting consumer interest.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See all of our definitionsThis report originates from Passport, our Toilet Care research and analysis database.
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