The market for toilet care in Bulgaria is poised to experience positive growth in both volume and value terms (at constant 2024 prices), although at a slower pace than during the review period. This will be within the context of the expected normalisation of inflation and stabilisation of retail prices.
Toilet liquids/foams and ITBs will continue to see positive growth in retail volume terms, as well as remaining the dominant subcategories. While the rim liquids segment is expected to decline, rim blocks, especially the leading brand Bref, will see further growth.
Henkel Bulgaria EOOD’s Bref will continue to lead the toilet care category over the forecast period. However, locally produced brands like Medix, along with established players such as WC Net and Domestos, are expected to expand their market share in the toilet liquids segment by introducing new, innovative products and formats.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See all of our definitionsThis report originates from Passport, our Toilet Care research and analysis database.
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