Toilet care is expected to see volume sales stagnate over the forecast period, despite immigration expanding the potential consumer base, as well as the development of innovative products such as toilet cleaning strips. Private label products are expected to provide strong competition for brand names as consumers look for value for money and private labels offer competitive products.
Technologically advanced products, including smart toilets, bidet attachments, and bidet seats, are expected to see higher levels of adoption over the forecast period. This could provide a marginal headwind to value and volume growth in toilet care products.
SC Johnson & Son Inc and Reckitt Benckiser Group Plc (RB) remained the leading players in toilet care in Canada in 2024. SC Johnson & Son excelled in both rim blocks and toilet cleaning systems with its well-known Scrubbing Bubbles brand, underscoring the influence of brand recognition in shaping consumer preferences within the competitive landscape of toilet care.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See all of our definitionsThis report originates from Passport, our Toilet Care research and analysis database.
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