Toilet care in South Africa is forecast to grow at a faster pace in retail current value terms in the forecast period. Consumer awareness of the benefits of hygiene and cleanliness will continue to rise, which will support the growth of the category.
Toilet liquids/foam will continue to be the biggest category within toilet care in South Africa in the forecast period, and is set to continue growing in both retail volume and current value terms. Consumers enjoy the format of these products, but in particular their lower unit price than alternatives in toilet care.
In the forecast period, offering a wider variety of fragrances is likely to be key to attract more South African consumers. Not only do local people want their toilet facilities to be clean and hygienic, but they also appreciate them emitting a refreshing scent.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See all of our definitionsThis report originates from Passport, our Toilet Care research and analysis database.
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