Toilet care is expected to continue to register marginal volume growth over the forecast period. The category is already well established in Estonia, so shifts within the category are anticipated rather than a significant increase in overall demand.
Rim liquids are experiencing a waning presence within the market and will record the strongest volume decline over the forecast period. The major brand in ITBs, Bref, is firmly focusing on rim blocks, whilst other players do not seem to view rim liquids as having future potential.
Greater innovation for toilet care could emerge in the form of environmentally-friendly products, with more biodegradable components and recyclable packaging becoming a feature. Currently, greener toilet care accounts for minimal value sales; however, with a growing interest in environmentally-friendly home care, there is potential for growth.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See all of our definitionsThis report originates from Passport, our Toilet Care research and analysis database.
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