After a couple more years of slight decline, toilet care in the United Kingdom is expected to see a return to retail volume growth later in the forecast period. However, there will not be consistent volume growth across all categories within toilet care, and toilet cleaning systems in particular will continue to record significant volume declines into the forecast years, as this product will continue to see a decrease in consumer demand from an already low base as consumers move to other formats.
Except for toilet liquids/foam, all categories within toilet care in the United Kingdom are expected to record retail volume declines in all years of the forecast period, with one of the key drivers of this poor performance being the continued growth of multi-purpose cleaners. Both bleach and multi-purpose cleaners can be used as alternatives for cleaning toilets.
There is expected to be little overall change in the distribution landscape in toilet care over the forecast period, as consumers will largely continue to shop for toilet care products in the same way. However, the share of retail value sales accounted for by retail e-commerce is expected to continue to increase slightly across the forecast period, given that this is an easy and convenient shopping method for consumers, and a wide range of toilet care products can be found online.
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Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See all of our definitionsThis report originates from Passport, our Toilet Care research and analysis database.
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