Toilet care in Morocco is projected to see further fast retail volume and value (constant 2024 prices) increases over the forecast period, dominated by toilet liquids/foam in absolute growth terms. Toilet care manufacturers aim to improve product awareness as household penetration is still low, compared to other home care product types in Morocco.
Toilet liquids/foam is expected to continue to outperform other toilet care formats over the forecast period. The popularity of toilet liquids is set to continue to grow due to lower unit prices and higher product familiarity among local consumers.
Toilet care tablets/powders and in-cistern devices are likely to remain less popular and see the slowest retail volume and value (constant 2024 prices) CAGRs over the forecast period. These products are perceived as costly, while consumer awareness is relatively low.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See all of our definitionsThis report originates from Passport, our Toilet Care research and analysis database.
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