Toilet care looks set to record steady growth in retail volume and current value terms over the forecast period, with all categories projected to expand in both respects. Overall demand should continue to be bolstered by improvements in purchasing power and rising hygiene-consciousness among Macedonians.
In-cistern devices is predicted to remain the most dynamic performer within toilet care in retail volume and current value growth terms over the forecast period. As increasingly busy lifestyles leave less time for household cleaning chores, the convenience and prolonged efficacy afforded by this format will continue to broaden its appeal.
The share of total toilet care value sales generated via e-commerce looks set to continue rising at a robust pace over the forecast period. Further gains will be supported by the fact that Macedonians have become more inclined to regularly shop online since the pandemic, with many now having an increased appreciation for the convenience, wide range of choices and opportunities for cost savings provided by this method.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See all of our definitionsThis report originates from Passport, our Toilet Care research and analysis database.
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