Economic uncertainty heading into the forecast period is expected to continue influencing consumers' purchasing decisions, due to a pessimistic forecast regarding the inflation rate, which is expected to remain in double digits in 2024. If local brands offer greater product quality under a more affordable price tag, they are likely to gain in volume share terms.
With urbanisation and potentially improving living standards, toilet care is set to become more accessible to a wider audience over the years. In addition, players are likely to invest in improving their formulations to include specific features and functions, such as fragrances and disinfectant power.
Local players are likely to place a greater emphasis on social media to increase brand awareness. They are also increasing their use of third party e-commerce platforms to increase accessibility and close the gap with leading global brands, which already leverage strong brand identities and distribution networks.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See All of Our DefinitionsThis report originates from Passport, our Toilet Care research and analysis database.
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