Toilet care holds retail volume and current value growth potential in Japan, influenced by price revisions and the rising demand for high-value products that emphasise convenience and hygiene. In-cistern devices is expected to continue to account for the highest value sales in the forecast period, due to the convenience of such products, although it is anticipated to see only low growth, as it is a mature category in which it is difficult to add further value.
A key trend in product development has been the enhancement of antibacterial and anti-soiling features, which are essential for maintaining cleanliness. In addition, as seen in Kao’s recent name change for its products, crafting intuitive and user-friendly product messaging could also boost competitiveness in this category.
As Japan faces inevitable long-term effects from its declining population, some companies are seeking future growth opportunities in overseas markets. According to Euromonitor’s Consumers data, Japan’s total population is projected to decrease by 2.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Toilet Care industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See all of our definitionsThis report originates from Passport, our Toilet Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!