While Dominican consumers are increasingly aware of the breadth of home care products available, toilet care items are primarily purchased by higher-income demographics. Many consumers do not consider these products essential for their regular purchases, often opting for more affordable alternatives such as bleach or multi-purpose surface cleaners - especially as these alternatives continue to improve their fragrance longevity.
In a bid to appeal to younger generations of Dominicans who are new to household chores and prefer time-saving solutions, leading toilet care brands are increasingly launching innovative formulas and packaging designed for convenience. The Pato brand from SC Johnson & Son Inc, for example, emphasises ease of use with its duck-shaped packaging, which is designed to simplify toilet cleaning.
While sustainability claims are already common in other home care categories in the Dominican Republic, like laundry detergents, the toilet care segment has yet to see the same level of development. Among the few environmentally-friendly options available, the Eco line from La Salud is a prime example, featuring a toilet liquid cleaner formulated with organic aloe vera.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Dominican Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Dominican Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See all of our definitionsThis report originates from Passport, our Toilet Care research and analysis database.
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