Retail volume sales of toilet care products in Lithuania are not expected to see any significant deviation from 2024 levels over the forecast period. While the slow but steady growth of rim blocks may contribute slightly to overall category expansion, the dominant segment of liquids/foam will see a relatively sluggish performance.
No major innovations are anticipated in toilet care over the forecast period. Instead of introducing groundbreaking developments, manufacturers are expected to focus on enhancing existing product features, emphasising claims such as "fresher," "cleaner," and "fewer microbes".
Toilet liquids and foams are expected to face increasing competition from other home care products in the coming years. The most traditional substitute, bleach, remains a competitor, although its appeal is fading due to concerns over its strong odour and potential health risks.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See all of our definitionsThis report originates from Passport, our Toilet Care research and analysis database.
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