In 2023-24, Carrefour and Géant hypermarkets introduced new private label toilet care products. Carrefour offered new toilet liquid and rim blocks, whilst Géant’s new private label range La Maison Verte offers a toilet liquid.
With growing awareness about health and wellbeing among young adults, Tunisian consumers have become more health and hygiene focused. Government awareness campaigns about the use of home care products are supporting this trend, which should strengthen in the future.
Despite the strong presence of domestic brands and the continuous development of local production in toilet care, international players have a significant proportion of toilet care sales in Tunisia. Brands such as WC Net, Mr Propre and Harpic are sold through various distribution channels and have achieved widespread availability.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See all of our definitionsThis report originates from Passport, our Toilet Care research and analysis database.
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