With the use of toilet care products increasing during the pandemic, it might have been expected that subsequent declines would be seen as sales rebounded. However, overall toilet care in Taiwan is expected to see continuous increases in both retail volume and current value terms throughout the forecast period.
International brands Mr Muscle and Magiclean continued to lead toilet care in value terms in 2024, together accounting for more than half of sales. Kao keeps launching new Magiclean products which emphasise their strong antibacterial feature, which appeals to local consumers who prefer Japanese brands or made-in-Japan products.
Private label has a minimal presence in toilet care in Taiwan, as most consumers prefer purchasing major brands, as they are keen to purchase the most efficient products. Although Carrefour and RT Mart held minimal value shares in 2024, their sales were on a declining trend, and they are unlikely to make a bigger splash in the forecast period.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See all of our definitionsThis report originates from Passport, our Toilet Care research and analysis database.
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