Toilet care in the US is set to see minimal growth in retail volume terms in the forecast period, accompanied by slow and steady retail current value growth. Although already dominant, toilet liquids is expected to witness the strongest value growth.
Social media, particularly TikTok’s #CleanTok, has been playing a role in shaping cleaning trends within toilet care, and this is expected to continue. With millions of views, these videos often feature aesthetically pleasing or shocking demonstrations of toilet cleaning, capturing the attention of consumers who are eager to discover the most effective cleaning methods.
Overall toilet care is poised for significant disruption as growth in traditional products stagnates, opening up opportunities for innovative solutions driven by technological advances. As automation trends reshape other areas of household care, such as the growing preference for robotic vacuum cleaners in floor care, similar innovations are beginning to emerge in toilet care.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See all of our definitionsThis report originates from Passport, our Toilet Care research and analysis database.
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