During the pandemic, the penetration of toilet care in Chilean households increased considerably, with consumers focused on cleaning and disinfecting more frequently than usual. However, the significant increase in prices from 2022 reversed this trend, with many consumers avoiding the purchase of in-cistern devices and ITBs in an attempt to save money.
Despite predictions for further volume declines over the forecast period, some consumers will continue to favour in-cistern devices, as they look to simplify routines by providing a consistent clean with minimal effort. Users appreciate the ease of maintenance, as they do not require frequent replacement.
Fragrance has become a priority for many consumers in Chile, especially as part of household chores. In this context, adding scent to the bathroom, one of the areas in the home most likely to generate unpleasant odours, is considered essential.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See all of our definitionsThis report originates from Passport, our Toilet Care research and analysis database.
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