Given the high penetration of rim blocks in Germany, the potential for a stronger performance by toilet care will be limited over the forecast period. Brands are expected to continue to invest in new product development to increase value sales, particularly through new fragrances.
The tablet format, which has gained popularity in other home care categories in Germany due to its water-free concentration and lower environmental impact, offer growth opportunities in toilet care. In particular, toilet care tablets/powders offer potential as an economical and efficient solution.
Innovation in home care, including toilet care, is expected to focus largely on fragrance. While the creation of more effective formulations will remain a key focus for new developments, fragrance is becoming increasingly important and has proven to be a successful means of attracting consumer interest.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See all of our definitionsThis report originates from Passport, our Toilet Care research and analysis database.
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