The toilet care category is expected to continue to grow over the forecast period with consumers aiming to achieve a pleasant and hygienic environment at home. Well-established brands will remain the top choice for Romanian consumers over the forecast period, due to their strong reputations and perceived quality.
Toilet care products with added benefits, such as descaling or additional hygiene protection, are set to gain ground. Innovation is predicted to remain a key differentiation factor, with a growing offer of products with unique fragrances or functionality positioned to satisfy an increasingly demanding Romanian population.
Toilet liquids/foam is set to be the fastest growing toilet care subcategory over the forecast period, due to the active promotion and innovation of brands such as Domestos. These products will benefit from increasing store penetration, and constant improvement in formulae and packaging.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See all of our definitionsThis report originates from Passport, our Toilet Care research and analysis database.
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