Arexons launched a new line of home care products under the brand Fulcron towards the end of the review period. The line includes surface care and floor care products, descalers and drain openers that are meant to be more aggressive and professional than those of its competitors, as well as new lines of hand and automatic dishwashing detergents.
Over the forecast period there is expected to be an ongoing shift away from bulky HDPE bottles towards alternative options which are easier to transport and store and which are better for the environment. For example, Spuma’s toilet care powder comes in 400g board tabs for 20 cleaning sessions with these products aimed at eliminating bad odours as well as increasing hygiene and descaling the toilet and pipes.
Over the forecast period, inflation is predicted to stabilise but promotional activity will likely remain limited at least in the short term. Retailers will likely look to regain some of the margins they lost during the final few years of the review period when operating costs spiralled upwards.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See all of our definitionsThis report originates from Passport, our Toilet Care research and analysis database.
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