Economic recovery is expected to drive strong growth for toilet care over the forecast period, with retail sales set to grow at a current value CAGR of 23% (2024 constant value CAGR of 6%), and retail volume set to rise at a CAGR of 6%. While the category is essential, demand in Nigeria has historically been driven by growing incomes and urbanisation, with consumers switching to substitutes during tough economic periods.
Strong competition by local brands is expected to boost toilet care demand, particularly towards lower income consumers. With the depreciation of the local currency impacting imports, local brands have good scope to gain even stronger share in the category, with more players expected to join the market, given its potential.
Niche categories, such as rim blocks and in-cistern devices, have historically been available in Nigeria. However, these products virtually disappeared over the review period as import prices soared due to the depreciation of the local currency.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See all of our definitionsThis report originates from Passport, our Toilet Care research and analysis database.
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