Growing health awareness, affordability and population growth will spur the ongoing growth of toilet care over the forecast period. As the economy performs better and consumer purchasing power improves, it will trigger positive retail volume and value growth for toilet liquids/foams, set to remain the key product area.
With urbanisation and improving standards of livings, toilet care products will become more popular. All the same, value sales will still be low, and price will be a very important consideration.
Fragrances will be a key driver in toilet care over the forecast period as consumers in the urban population seek more pleasant and long-lasting fragrances in their toilets. This demand will motivate manufacturers to provide toilet liquids with added features and functions that are appealing to consumers and stand out on shelves.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See All of Our DefinitionsThis report originates from Passport, our Toilet Care research and analysis database.
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