After a strong entry, private label is expected to continue gaining share in toilet care over the forecast period with increasing numbers of consumers turning to discounters not just for home care but also their groceries in general. Discounter outlets have widespread geographical coverage in Colombia ensuring they are accessible to most consumers.
Although Colombians are concerned about climate change and the impact of their purchasing decisions on the environment they are not yet willing to pay a higher price for green products, especially considering the prevailing economic uncertainty in the country. Therefore, it can be expected that companies will direct their efforts into the development of new fragrances or different pack sizes, and not towards the development of environmentally friendly products.
Over the forecast period, modern retail channels, including discounters, will likely continue to dominate sales of toilet care products in Colombia thanks to their wider offer and competitive prices. Online sales are minimal in toilet care and this situation is unlikely to change significantly over the forecast period with locals yet to fully embrace retail e-commerce for their home care needs.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See all of our definitionsThis report originates from Passport, our Toilet Care research and analysis database.
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