Inflation is expected to return to single-digits in 2025, and as a result, retail constant value and, to a lesser extent, retail volume sales of toilet care are forecast to accelerate during 2025 and across the forecast period as a whole. Despite the improved economic environment, local brands will continue to make inroads among local consumers, particularly lower-income ones.
The toilet care category will see continued premiumization, with increased demand for offerings with advanced features, such as long-lasting fragrances, anti-stain technology or enhanced germ-killing properties. Social media has played a significant role in shaping consumer expectations by exposing them to aspirational lifestyles.
Harpic and Domex will continue to lead in terms of retail value share during the forecast period. They will be supported by strong brand reputation, consistent quality and aggressive marketing strategies.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See all of our definitionsThis report originates from Passport, our Toilet Care research and analysis database.
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