The future of toilet care is expected to be driven by products that offer multiple benefits in a single solution. Consumers are increasingly drawn to toilet liquids and foams that promise not just cleaning, but also disinfection, deodorising, and descaling in one product.
Beyond basic cleaning, fragrance is becoming a key driver of sales in toilet care. Consumers are increasingly looking for products that not only clean effectively but also leave a lasting, pleasant fragrance in the bathroom.
E-commerce will continue to be a crucial channel for toilet care products, especially as consumers shift toward buying household essentials online. In large part, this is driven by large retailers like Albert Heijn and Jumbo expanding their e-commerce capabilities and reach.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See all of our definitionsThis report originates from Passport, our Toilet Care research and analysis database.
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