In Malaysia, consumers are increasingly seeking eco-friendly toilet care products which that feature recyclable packaging and natural, plant-based ingredients. This shift is largely driven by the rising standard of living among young adults and parents with children, who are more willing to invest in high-quality ingredients to ensure their health and wellbeing.
There is a growing trend among consumers to incorporate disinfectants into their cleaning routines. Many consumers are purchasing separate disinfectants to complement their regular task-specific cleaners, or are even using them independently.
E-commerce is expected to maintain its growth trajectory, driven by aggressive promotional strategies such as price slashes, double-day sales events, membership deals and vouchers on platforms like Shopee, Lazada and TikTok, among others. These tactics encourage consumers to wait for sales events to stock up on their supplies, making online shopping an attractive option.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See all of our definitionsThis report originates from Passport, our Toilet Care research and analysis database.
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