Toilet care in Mexico was dominated by SC Johnson & Son and Reckitt Benckiser in 2024, which together accounted for over 60% of retail value sales. This dominance is expected to prevail in the forecast period, due to the strength of their distribution, and their constant investment in innovation and promotion.
Toilet care in Mexico is expected to maintain growth in both retail volume and current value terms throughout the forecast period. In-cistern devices and ITBs (rim blocks) will remain the leaders in value terms, as brands in these categories have been improving their performances through reformulation.
Although the participation of wholesalers in toilet care remained stable over the last five years, and it is not comparable in size with other channels, such as hypermarkets, it has opportunities for growth in Mexico, due to the attractiveness of its prices. Wholesalers such as El Zorro Abarrotero, a Mexican company with 110 outlets and almost 45 years of experience, has focused its strategy on the supply of fmcg, with detergents and surface cleaners playing an important role.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Toilet Care industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See all of our definitionsThis report originates from Passport, our Toilet Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!