Evolving hygiene standards are anticipated to continue driving strong retail volume and current value growth in toilet care in Vietnam in the forecast period, with increases for all categories. With efforts underway to improve sanitation facilities in rural areas, the use of toilet cleaners is expected to become more widespread across the country.
With the rapid growth of retail e-commerce, short videos on TikTok and live-streams on Shopee are set to become increasingly powerful tools for driving sales. These platforms allow consumers to interact directly with brands through key opinion leaders (KOLs), who provide clear product explanations and demonstrate efficacy in real-time through live before-and-after results.
In some regions of Vietnam, such as the Mekong Delta, Southwestern Region, and Central Coastal Plains, consumers face significant challenges maintaining clean and functional toilets due to the persistent yellow stains and build-up caused by alum-laden water. As a result, there is a growing need for specialised toilet care products that effectively combat alum stains, prevent further mineral accumulation, and ensure hygiene without damaging fixtures.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See all of our definitionsThis report originates from Passport, our Toilet Care research and analysis database.
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