Breakfast cereals is expected to show a recovery in retail volume terms over the forecast period following the significant contraction seen in 2024. Other RTE cereals is anticipated to experience the most dynamic growth, driven by new brands and options emerging after a challenging review period during which companies such as Kellogg and Nestlé were forced to reduce their portfolios thanks import barriers.
Georgalos Hermanos is a new player in the breakfast cereals category, focused exclusively on children's breakfast cereals, and the company is anticipated to see strong growth in the short term. Georgalos acquired several well-known brands over the review period, including Toddy - brand invested in cookies and chocolate powders - and expanded it to children's breakfast cereals with products presented as little balls of chocolate.
Supermarkets, hypermarkets and small local grocers will remain the most important channels for breakfast cereals during the review period, with the first two favoured by consumers with moderate-to-high disposable income and offering wide portfolios of domestic and imported products. Meanwhile, the assortment in smaller local grocers is often restricted to a select few domestic brands.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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