The outlook is positive over the forecast period. That being said, inflation could still remain an issue in Tunisia over the forecast period, as significant economic hurdles, including unsustainable debt levels, threaten the economy.
With growing health awareness and also increasing knowledge about the ingredients that go into breakfast cereals, there will be a focus on breakfast cereals with a healthier positioning. As such, claims such as natural, organic and no added sugar will resonate with consumers.
Breakfast is increasingly eaten outside of the home, and more and more consumers are having their breakfast outside of the home, due to their busy lifestyles. As such, the food-to-go market represents a significant opportunity and there will be increased offering of on-the-go options.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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