Muesli and granola looks set to be the most dynamic performer within breakfast cereals in retail volume growth terms over the forecast period. This is largely due to rising health-consciousness among Hungarians, a well-established trend that has recently been reinforced by the experience of the pandemic.
The growing adoption of healthier eating habits by Hungarians should ensure breakfast cereals made with alternative grains continue to gain popularity over the forecast period. Examples include varieties containing quinoa, amaranth and buckwheat, which are rich in vitamins, minerals and other essential nutrients.
With health concerns increasingly shaping the purchasing decisions of Hungarians, the forecast period will see more manufacturers in breakfast cereals begin fortifying or enriching their products with essential nutrients. Vitamins, minerals and protein will remain the primary focus for companies that pursue this strategy, though it is also likely some players will seek to gain a competitive advantage by adding probiotic ingredients to new launches and established ranges.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See All of Our DefinitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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