Health and wellness will continue as a key trend in breakfast cereals over the forecast period As such, manufacturers are expected to introduce more “better for you” variants, such as those with a reduced or zero sugar content. Lidl, for example, has committed to reducing the sugar and salt content of its private label offering by 20% by 2025.
Another new trend emerging in breakfast cereals is the development of products with an increased protein, vitamin or fibre content. As customers look to improve their diets, they will seek out products that help them to achieve their nutritional goals.
E-commerce will become an increasingly important part of the retail landscape for breakfast cereals over the forecast period., as more stores, such as Billa and Albert, join the online movement.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See All of Our DefinitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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