Looking ahead, breakfast cereals in Nigeria is expected to see a boost in competitive activity, which will likely drive performance over the forecast period. With the local currency stabilising and the economy improving, there will be greater opportunities for local players to introduce new varieties of breakfast cereals that appeal to local tastes.
As Nigeria’s economy recovers, breakfast cereals is poised for positive growth. Improved consumer incomes are expected to boost affordability, leading consumers to be more willing to spend on higher-priced, higher-quality products.
While muesli and granola are expected to post the best performance from a low base over the forecast period, driven by improving economic conditions and greater visibility in modern grocery retailers, other RTE cereals and children’s breakfast cereals will continue to drive overall growth. Muesli and granola, despite being niche categories, will benefit from growing consumer interest in health-conscious foods and are expected to see an increase in demand as the economy stabilises and income levels improve.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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