Consumers will look for healthier options over the forecast period. As such, claims such as natural, organic, no added sugar, as well as containing clean, simple ingredients will resonate with consumers.
Packaging will increasingly be used as a tool to add value. Current examples of packaging with a more premium look are Special K Vanilla Almonds, which is packaged in a white and golden box that has a more premium look.
While value for money will continue to be the key driver of growth, consumers will also look for choice. As such, assorted breakfast cereals will register growth, as consumers look for variety in breakfast options.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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