Breakfast cereals will continue to face challenges over the forecast period, in main due to the negative health perceptions surrounding such products. Added to which, competition comes from other categories, such as baked goods, which lend themselves well to on-the-go consumption among busy people, along with offering breakfast options at home.
Within the overall somewhat negative landscape of breakfast cereals, muesli and granola is expected to maintain small positive growth due to such products’ perceived healthier image. Indeed, it is expected that players in breakfast cereals will place a stronger focus on their muesli and granola products, thus, to maintain sales within the category.
Retail e-commerce has seen its share grow in breakfast cereals, in part thanks to the overall convenience which online shopping offers to consumers, along with ongoing developments seen in this channel. Indeed, with.
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Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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