In the forecast period, breakfast cereals in India is set to maintain a double-digit retail current value CAGR. While urban India will continue to drive the consumption of breakfast cereals, brands are expected to increasingly look to expand into tier-2 and tier-3 cities, where aspirational eating habits are evolving.
As consumer awareness around sustainability and ethical sourcing grows, manufacturers of breakfast cereals are expected to go beyond biodegradable packaging and adopt a more holistic approach to sustainability. There is rising interest in regenerative agriculture, whereby grains such as ragi, jowar, and bajra are cultivated using low-water, organic, and chemical-free farming methods.
With the surge in the adoption of health-tech, and AI-powered dietary solutions, breakfast cereals brands have an opportunity to integrate AI-driven personalisation into their offerings. The future of breakfast cereals could see the rise of customisable blends, whereby consumers select ingredients based on their dietary goals – such as high protein options for fitness enthusiasts, fibre-rich cereals for gut health, or omega-3-enhanced variants for heart health.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See all of our definitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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